Context: APEX’s exceptional approach to home inspection required a logo and brand design that could meet its unmatched services. Working with symbols and imagery close to the principal inspector’s background, Laichee designed a sleek modern logo that communicates the strength and dependability of the company.

The conceptual driver for the website was practicality through story telling. The website uses non-jargony descriptions and lists transparent prices in order to clearly communicate the services APEX provides, their approach, and how to hire them. Additionally, this narrative of integrity and trust is created through weaving personal photographs of the neighborhoods in which the principal lives, works, and plays.